Your best account lead is the client relationship. What happens when they leave?
The brief history, the vendor quirks, the reason a scope line got added last renewal — in one person's head, not in your systems. Sterity captures how your agency actually runs, from the work itself, and keeps it current. Start with a free Health Check built on agency operating models.
Free and confidential · Speaks your language: scope, briefs, handoffs — not MBA frameworks
18%
of agency staff turned over in 2024 alone (Campaign US, 2025)1
7 yrs
average client-agency relationship today — double what it was in 2016 (ANA/4A's, 2025)2
1 Campaign US, Agency Performance Review 2025 — Talent trends at North American agencies (compiled from Comvergence and R3 data; average turnover across the sampled agencies fell from 20% in 2023 to 18% in 2024).2 Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A's), joint client-agency relationship tenure study, April 2025 (average agency-of-record tenure approximately 7 years, more than double the 3.2 years reported in 2016).
The succession clock is running. The knowledge doesn’t have to leave.
- THE PROBLEM
Scope creep and re-briefing
A client relationship walks out with the account lead who built it — and the next person re-learns it one billable hour at a time.
- THE OLD FIX
The brand deck nobody updates
Onboarding decks and style guides take a photo of the account. By the next campaign, the photo is wrong — and nobody flags it.
- THE STERITY WAY
Captured from the work
Ten-minute walkthroughs with your account and creative leads, client chat, status calls — the picture builds itself and flags what only one person knows.
- THE PAYOFF
78%example readiness
AI that knows your agency
Status reports, brief drafts, scope-change memos — automated only when your picture says it's safe.
Graded against agencies like yours — not a generic framework.
- Scope & SOW discipline
- Creative-to-media handoffs
- Client onboarding
- Billing & realization
- Account transition process
- New-hire ramp
- Brief-to-brief consistency
- Vendor & freelance knowledge
- Who-knows-what risk
Your Scorecard shows which of these live in systems — and which live in someone’s inbox.
Ten minutes. Your agency’s real picture. Free.
Six areas graded against agency operating models, the one fix worth making first, and your first three AI opportunities — before your next client status call.